City Clickers are 18-44 year old internet users living in an urban area. They are more likely to be ABC1, in full time employment and single. Their main behaviour traits are:
Don’t be fooled into thinking they’re ‘computer geeks’ as they simply use online as a springboard to their offline social lives. They surf to live, they don’t live to surf.
City Clickers spend a lot of time with their mates. Whether it’s sitting in the pub discussing what they have seen or read that day or going out to a gig, seeing the latest movie or trying out a new restaurant. With plenty of disposable income, this group love to hang out together, making the most of what their city has to offer.
City Clickers are wired up and interactive, using technology to get the most out of the way they live. Whether it’s downloading, streaming video, gaming or entering competitions - they like to get stuck in and interact. It’s not just the internet, it’s through mobile and games consoles too.
This is just the tip of the iceberg. We have lots of research and interesting information that may benefit your clients' brands. If you are interested in finding out more please e mail us at cityclickers@ukmetro.co.uk or
call Ruth Graves on 020 7752 8977
